A Guide to Creating Powerful Websites

Why your Business Should Have a Website

Have you ever searched on the internet to find a business location, phone number or store hours? You might have looked up product information, pricing or purchased an item online. Many people now take advantage of different search engines on the internet that help them find information, products and services almost instantly. It is time saving, convenient and economical.

As a successful business employee or owner who utilizes the internet you might realize that by developing your own website your business will reap the benefits that internet marketing can offer. There is a misconception that websites are expensive and not commonly used. This is no longer the case. Just like computers, websites are now more affordable than ever and have become the expectation of your clients.
Static Versus Dynamic Websites

The type of website you have has a direct impact on how successful your website marketing efforts will be. There are two main types of websites that exist, static and dynamic. Static websites are more affordable to make but are more difficult to update; therefore, they are not updated regularly. Static websites are best suited for applications such as creating a website that does not need to be updated on a regular basis.

Dynamic websites are designed to be easily changed and updated. Dynamic websites normally involve a larger implementation time because a system needs to be developed to allow the website to be updated easily. Today’s systems are called Content Management Systems (CMS). A CMS allows a non-technical person in your organization to easily make updates to your site. This allows you to cut the expense of paying a programmer for every change you need to make to your website. Dynamic websites are best suited for organizations that need to make updates to the content of their website on a regular basis.

Advantages of a Dynamic Website:

• Provide more advanced features to your visitors. (Blogs, Photo Galleries, Discussion Boards);
• Allow you to change content easily so your visitors have a reason to come back; and
• Website content appears “fresh” to search engines so they will list the website better.

More Website Marketing Tips

Having a website sometimes just isn’t enough to attract visitors. Although potential clients will see your website address on print ads and other marketing materials, they may not come across it when surfing the internet. Some basic steps you need to ensure your website is successful and more accessible are:

• Submit your address to major online search engines;
• Keep the content on your website changing and updated;
• Monitor the amount of visitors to your website;
• Build links on the internet to steer visitors to your website; and
• Introduce content on other websites such as articles that refer back to your website.

For more information contact Otherdata Networks at 250-423-1432, or Email